Morning and night routines look similar, but they have opposite jobs. Morning is defense: you're preparing your skin to face UV, pollution, and a full day. Night is repair: your skin does its heaviest renewal work while you sleep, and your evening products are there to support it.Use a product at the wrong time and, at best, you waste it. At worst, you work against it.The morning routine: protectCleanse, tone, treat, moisturize, and always finish with sunscreen. Morning treatment steps lean toward antioxidants and hydration, ingredients that help your skin...
Read more...
There's a quiet problem in skincare retail: a lot of stores label products for skin types the brand never claimed. A cleanser gets tagged "all skin types" because it sells better that way. A serum gets recommended for morning use when the brand designed it for night. Most shoppers never find out until a product disappoints them, and then they blame their skin instead of the label.We decided early that SkinSteps wouldn't work that way.The ruleBefore any product enters our store or our kits, its skin type claims get checked...
Read more...